The KPIs of successful client relationships

**Improve these 6 metrics to boost overall relationship strengths and business health.**

Client references remain the most important KPI in the service market, being the leading indicator of both organizational success and client relationships. They decreased from 74.8% in 2021 to 71.3% in 2022.

NPS remains a solid metric for quickly determining client satisfaction.

Service packaging is a surprisingly underutilized but highly effective KPI and refers to integrated sales, marketing and partnering programs.

Discount given is a solid indicator of your marketing and sales effectiveness and overall strength of offering. Firms that discount less show greater financial strength and client satisfaction.

Win-to-bid ratio represents the strongest indicator of overall company financial performance.

Solution Development KPIs also act as a reliable set of metrics for client relationships as good solution development defines the terms on which client relationships will function. These include everything from a well-articulated and understood strategy and offering to repeatable sales and delivery methods, tools, and templates.