How client relationships looked in 2022

**A year of smaller deal pipelines, a lower percentage of bids won, increased discounts, and the lowest client reference scores in over five years. **

The core business processes of client relationship building are marketing, sales, and solution development.

When asked how effectively they performed on the following metrics in 2022 on a scale of 1-5
(with 1 being “ineffective” and 5 being “excellent”), respondents scored themselves:

_{Marketing
effectiveness}

_{Sales
effectiveness}

_{Solution development
effectiveness}

All representing decreases from last year.